Urban Decay Primer Potion Review

Urban Decay is a renowned cosmetics brand known for its high-quality makeup products. One of their cult-favorite products is the “Urban Decay Primer Potion,” a makeup primer designed to enhance the longevity and vibrancy of eyeshadow and eyeliner. In this review, we will delve into the details of the Urban Decay Primer Potion, assessing its packaging, application, performance, and overall value.



Applying the Urban Decay Primer Potion is a breeze. After cleansing and moisturizing the eyelids, a small amount of the primer can be applied with the wand or fingertips. The product has a creamy consistency that blends smoothly and dries down quickly, creating a clean canvas for eyeshadow application. It’s available in different variations, including the Original, Anti-Aging, Eden, and Sin, each catering to specific needs and preferences.



One of the standout features of the Urban Decay Primer Potion is its remarkable ability to extend the wear time of eyeshadows and eyeliners. Once applied, it forms a matte, slightly tacky base that grips onto makeup, preventing creasing, fading, or smudging throughout the day. Eyeshadows appear more vibrant and true to color, making your eye makeup pop.

Crease Resistance:

Even in hot and humid conditions, the Primer Potion effectively prevents eyeshadows from settling into creases, maintaining a smooth and flawless eye look. This is particularly important for those with oily eyelids or hooded eyes, as it ensures makeup stays put.

Enhanced Pigmentation:

The Urban Decay Primer Potion intensifies the pigmentation of eyeshadows, allowing you to achieve the desired color payoff with minimal product. This feature is especially beneficial when working with vibrant or glittery eyeshadows, as it enhances their sparkle and shine.


Despite its long-lasting properties, this primer feels lightweight on the eyelids, without any discomfort or heaviness. It does not cause any irritation and is suitable for sensitive eyes.


While the Urban Decay Primer Potion falls into the mid-range price category for makeup primers, its performance justifies the cost. The small amount needed for each application means a tube lasts a long time, making it a good investment. Moreover, its ability to make eyeshadows pop and stay put all day adds significant value for makeup enthusiasts and professionals.

Variants and Customization

Urban Decay understands that makeup wearers have different needs and preferences. To cater to this diversity, the Primer Potion is available in several variants:

  1. Original: This classic version provides a neutral base for eyeshadows, ensuring their true colors shine through.
  2. Anti-Aging: Infused with anti-aging ingredients, this variant not only prolongs makeup wear but also helps to smooth fine lines on the eyelids, making it an excellent choice for mature skin.
  3. Eden: If you prefer a matte finish and wish to neutralize any discoloration on your eyelids, Eden is the right choice. It’s a pale matte yellow shade that works well as both a primer and an eyeshadow base.
  4. Sin: For a touch of shimmer and radiance, Sin offers a soft, champagne-pink hue. It can also be used on its own for a subtle, everyday eye look.

This variety allows users to select the Primer Potion that aligns best with their specific needs and desired finishes.

Makeup Compatibility

The Urban Decay Primer Potion isn’t limited to Urban Decay eyeshadows alone. It works seamlessly with a wide range of eyeshadow brands, making it a versatile addition to any makeup collection. Whether you prefer drugstore or high-end eyeshadows, this primer enhances their performance and ensures they adhere flawlessly.


Despite its staying power, the Primer Potion is relatively easy to remove with standard makeup removers or cleansers. It doesn’t leave a stubborn residue on the eyelids, contributing to a hassle-free makeup removal process at the end of the day.

All-Day Versatility

The Primer Potion’s benefits aren’t limited to just eyeshadows and eyeliners. Makeup artists and enthusiasts have also discovered its utility in enhancing the longevity and vibrancy of other eye products, such as glitters, pigments, and even cream eyeshadows. This versatility adds even more value to the product.

Urban Decay Primer Potion Shades

Shade NameDescriptionFinishSizePrice ($)
OriginalNude, matte finishMatte10 ml24.00
EdenNude-matte with slight tintMatte10 ml24.00
Minor SinChampagne shimmerShimmer10 ml24.00
SinChampagne shimmerShimmer10 ml24.00
Anti-AgingSheer nude with anti-agingSatin10 ml24.00
CaffeineDeep brown matteMatte10 ml24.00
FixOpaque whiteMatte10 ml24.00
FreebaseOpaque whiteMatte10 ml24.00
Minor SinChampagne shimmerShimmer10 ml24.00
SinChampagne shimmerShimmer10 ml24.00

Urban Decay Primer Potion Features

FeaturesBenefitsLongevity (hours)WaterproofCruelty-Free
Crease-Proof FormulaPrevents eyeshadow creasingUp to 24YesYes
Intensifies PigmentsMakes eyeshadow colors popUp to 24YesYes
Blends SeamlesslySmooth application and blendingUp to 24YesYes
Enriched with VitaminsNourishes the skinUp to 24YesYes
Easy-to-Use ApplicatorPrecise and mess-free applicationUp to 24YesYes
Lightweight TextureComfortable for all-day wearUp to 24YesYes
Vegan FormulaSuitable for vegan beauty enthusiastsUp to 24YesYes
Paraben-FreeFree of harmful parabensUp to 24YesYes
Travel-Friendly SizeConvenient for on-the-go makeupUp to 24YesYes
Suitable for All SkinCompatible with various skin types and tonesUp to 24YesYes

Urban Decay Primer Potion Ingredients

IsododecaneSolvent and emollient
TalcAbsorbent and texture-enhancing
CyclopentasiloxaneSkin conditioning agent
Disteardimonium HectoriteThickening agent
TrimethylsiloxysilicateEmollient and film-forming agent
TrihydroxystearinThickening and binding agent
PolyethyleneBinder and film-forming agent
TriethylhexanoinSkin conditioning and emollient
Sorbitan SesquioleateEmulsifying and stabilizing agent
VP/Eicosene CopolymerFilm-forming agent and binder
DimethiconeSkin conditioning and emollient
PEG-40 StearateEmulsifying and solubilizing agent
Propylene CarbonateSolvent and film-forming agent
Synthetic BeeswaxEmollient and texture-enhancing


In summary, the Urban Decay Primer Potion is a multifaceted gem in the beauty world. Its variations cater to different makeup needs, and its compatibility with various eyeshadow brands expands its usability. The product’s ease of removal and the ability to enhance a wide array of eye makeup products make it a staple in the makeup bags of countless individuals.

With the Urban Decay Primer Potion, you’re not just getting a primer; you’re getting a versatile tool that can elevate your eye makeup game, ensuring it stays fresh and vibrant from morning till night. Its consistent performance, user-friendly packaging, and suitability for various skin types and ages make it a highly recommended product for anyone seeking to achieve a flawless eye makeup look that lasts.

Urban Decay Primer Potion Review

Leave a Comment